Storyteller.
Communicator. Writer. Editor. Photographer. Producer.
Current: Director of Communications for the New York Red Bulls
Past: Senior Manager, Digital & Social Media for the New York Red Bulls.
I currently oversee all communication aspects for the New York Red Bulls organization, leading an incredible team of PR/Comms staff to assist in garnering earned media, running media operations on matchdays and facilitating player relations and community efforts.
I oversaw all content relating to the first team, second team, academy, eSports and Red Bull Arena. I helped design and build our app, and maintain it on a day-to-day basis. I post daily on all social platforms and website, maintaining an overall content calendar that remains flexible due to ongoing nature of sports. I continue to develop and manage branded content, helping integrate our partners into relatable and interesting storylines week in and week out.
Previously: I was the Senior Editorial Producer for SportsNet New York, overseeing all content on SNY.tv, managing a staff of 25+ writers and liaising with our TV producers to create fully-packaged articles that contain text, video, audio, photos, social components and more...
Before that, I worked at Birchbox Man and The Daily Voice, working on writing, reporting, style guides, scheduling, and teaching best practices.
I have my Masters of Science in Interactive Communications and Bachelors of Science in Journalism, both from Quinnipiac University. While attending, I was a reporter, photographer and the General Manager of The Quinnipiac Chronicle, where I built an award-winning website and launched all the social channels.